Online Video Advertising: Banners May Not Work
We spoke with Internet superstar Charlene Li of Forrester Research. She’s been thinking a lot about the model of advertising surrounding online video; she predicts it will take many forms.
Charlene says that YouTube’s business model will inevitably become advertiser based, and she sees contests and sponsorships as a very promising area for the start-up.
She thinks banner ads are not a particularly successful format for sites like YouTube, as people are watching videos, not the banners. She is keen on the success of the Diet Coke/Mentos viral video ad. That’s an example of adding short advertisement to the end of a clip, known as a post roll.
See this video on Beet.TV:
http://www.beet.tv/2006/08/online_video_ad.html
Duration : 0:2:26
Abs Blueprint 1.0 Videos($27 Value)
Enter Your Email & Get Rusty Moore's 2011 Video Course for FREE!
I really liked your …
I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.
I like what i watched.
peekvid . Com is my …
peekvid . Com is my favourite site for wating movies online.
I know google …
I know google adwords works. Now you can even get it for FREE.Yes im serious. Google adwords FREE.
rhemaresourze(dot)com